Total Population
103,781
Population
Growth Rate
3.12%
Median Age
38
Diversity Index
75.100
Source: ESRI, 2026-08-31
New Braunfels, Texas
New Braunfels is in the heart of the Austin-San Antonio Corridor strategically located directly on Interstate 35 and minutes from Interstate 10. The workforce within commuting distance is over 450,000. Over $400 million of new commercial investments have been made in the last six years. The New Braunfels community boasts a diverse base of businesses including distribution, manufacturing, data centers, health-care related, and aviation industry. Located on the Comal and Guadalupe Rivers tourism in New Braunfels boasts an economic impact of $469 million and employs over 5,000 direct workers. Over one million visitors come to the home of the number one waterpark in the country, Schlitterbahn each year.
New Braunfels Economic Development Corporation
Michele Boggs
830.608.2811
Boggs@innewbraunfels.com
Population
Housing & Income
Households
41,429
Total Housing Units
45,854
Owner Occupied
26,916
Renter Occupied
14,513
Vacant
4,425
Median Home Value
$360,788
Average Home Value
$423,600
Income
Growth Rate
Median
Household Income
0.00%
Per Capita Income
2.42%
Income Projection
Median Household
$100,137 $108,765
Average Household
$121,672 $134,866
Per Capita
$48,727 $54,919
Source: ESRI, 2026-08-31
Workforce
Total Businesses
4,210
Total Employed
57,092
Workers 16+
54,492
2026 Public Administration
Businesses
80
Employed
16,506
2026 Accommodation / Food Service
Businesses
420
Employed
8,416
2026 HealthCare / Social Assistance
Businesses
535
Employed
7,197
2026 Retail Trade Businesses
Businesses
583
Employed
6,866
2026 Food Service / Drinking Est.
Businesses
348
Employed
5,516
2026 Accommodation Businesses
Businesses
72
Employed
2,900
Some
High School
2,468
Graduated
High School
14,544
Associates
Degree
5,583
Bachelor's
Degree
20,779
Graduate
Degree
8,373
Average Commute Time
0 min.
Resident Commuters
33,340
Non-Resident Commuters
21,045
Drive Alone
39,024
Carpooled
5,361
Public
58
Work At Home
8,941
Source: ESRI, 2026-08-31
