New Braunfels, Texas
New Braunfels is in the heart of the Austin-San Antonio Corridor strategically located directly on Interstate 35 and minutes from Interstate 10. The workforce within commuting distance is over 450,000. Over $400 million of new commercial investments have been made in the last six years. The New Braunfels community boasts a diverse base of businesses including distribution, manufacturing, data centers, health-care related, and aviation industry. Located on the Comal and Guadalupe Rivers tourism in New Braunfels boasts an economic impact of $469 million and employs over 5,000 direct workers. Over one million visitors come to the home of the number one waterpark in the country, Schlitterbahn each year.
New Braunfels Economic Development Corporation
Michele Boggs
830.608.2811
Boggs@innewbraunfels.com
Population
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Population
| Population | 2000 | 2010 | 2026 | 2031 |
|---|---|---|---|---|
| New Braunfels, Texas | 38,241 | 57,783 | 103,781 | 121,006 |
Source: ESRI, 2026-08-31
Population by Age
| Population | 2026 |
|---|---|
| 0-4 | 6,202 |
| 5-9 | 6,593 |
| 10-14 | 6,625 |
| 15-19 | 6,454 |
| 20-24 | 6,528 |
| 25-29 | 7,197 |
| 30-34 | 7,698 |
| 35-39 | 7,760 |
| 40-44 | 7,499 |
| 45-49 | 6,249 |
| 50-54 | 6,212 |
| 55-59 | 5,759 |
| 60-64 | 5,356 |
| 65-69 | 4,871 |
| 70-74 | 4,428 |
| 75-79 | 3,609 |
| 80-84 | 2,418 |
| 85+ | 2,323 |
| 18+ | 80,453 |
| Median Age | 38 |
Source: ESRI, 2026-08-31
Population by Race
| New Braunfels, Texas | 2026 |
|---|---|
| Total | 103,781.00 |
| White Alone | 64.7% |
| Black Alone | 3.34% |
| American Indian Alone | 0.74% |
| Asian Alone | 1.83% |
| Pacific Islander Alone | 0.22% |
| Some Other Race | 9.41% |
| Two or More Races | 19.76% |
| Hispanic Origin | 37.36% |
| Diversity Index | 75.10 |
Source: ESRI, 2026-08-31
Growth Rate
| New Braunfels, Texas | 2026 - 2031 |
|---|---|
| Population | 3.12% |
| Households | 3.48% |
| Families | 3.40% |
| Median Household Income | 2% |
| Per Capita Income | 2% |
Source: ESRI, 2026-08-31
Housing
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Households
| Population | 2000 | 2010 | 2026 | 2031 |
|---|---|---|---|---|
| Households | 14,158 | 21,282 | 41,429 | 49,152 |
| Housing Units | 15,523 | 23,410 | 45,854 | 56,170 |
| Owner Occupied Units | 26,916 | 32,105 | ||
| Renter Occupied Units | 14,513 | 17,047 | ||
| Vacant Units | 4,425 | 7,018 |
Source: ESRI, 2026-08-31
Home Value
| New Braunfels, Texas | 2026 | 2031 |
|---|---|---|
| Median Home Value | $360,788 | $420,854 |
| Average Home Value | $423,600 | $511,709 |
| <$50,000 | 1,159 | 603 |
| $50,000 - $99,999 | 321 | 85 |
| $100,000 - $149,999 | 436 | 189 |
| $150,000 - $199,999 | 1,327 | 361 |
| $200,000 - $249,999 | 2,090 | 893 |
| $250,000 - $299,999 | 2,713 | 1,939 |
| $300,000 - $399,999 | 8,903 | 10,622 |
| $400,000 - $499,999 | 3,956 | 6,524 |
| $500,000 - $749,999 | 4,177 | 7,629 |
| $1,000,000 + | 437 | 739 |
Source: ESRI, 2026-08-31
Housing Year Built
| Year Range | Houses Built |
|---|---|
| 2010 or Later | 13,307 |
| 2000-2009 | 9,588 |
| 1990-1999 | 4,018 |
| 1980-1989 | 4,459 |
| 1970-1979 | 3,764 |
| 1960-1969 | 1,654 |
| 1950-1959 | 1,443 |
| 1940-1949 | 775 |
| 1939 or Before | 1,460 |
Source: ESRI, 2026-08-31
Back To TopIncome
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Income
| New Braunfels, Texas | 2026 | 2031 |
|---|---|---|
| Median Household | $100,137 | $108,765 |
| Average Household | $121,672 | $134,866 |
| Per Capita | $48,727 | $54,919 |
Source: ESRI, 2026-08-31
Household Income
| New Braunfels, Texas | 2026 |
|---|---|
| <$15,000 | 2,296 |
| $15,000 - $24,999 | 1,438 |
| $25,000 - $34,999 | 1,634 |
| $35,000 - $49,999 | 3,782 |
| $50,000 - $74,999 | 5,705 |
| $75,000 - $99,999 | 5,818 |
| $100,000 - $149,999 | 9,725 |
| $150,000 - $199,999 | 5,947 |
| $200,000+ | 5,084 |
Source: ESRI, 2026-08-31
Back To TopEmployees
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Commute
| Category | Commuters |
|---|---|
| Workers 16+ | 54,492 |
| In-County Residents | 33,340 |
| Out-of-County Residents | 21,045 |
| Drive Alone | 39,024 |
| Carpooled | 5,361 |
| Public Transport | 58 |
| Work at Home | 8,941 |
| Motorcycle | 22 |
| Bicycle | 287 |
| Walked | 360 |
| Other | 408 |
| Less than 5 minutes | 833 |
| 5-9 minutes | 5,594 |
| 10-14 minutes | 8,128 |
| 15-19 minutes | 6,513 |
| 20-24 minutes | 5,583 |
| 25-29 minutes | 3,094 |
| 30-34 minutes | 4,482 |
| 35-39 minutes | 1,279 |
| 40-44 minutes | 1,318 |
| 45-59 minutes | 4,008 |
| 60-89 minutes | 3,160 |
| 90+ minutes | 1,559 |
| Average Travel Time | 0 |
Source: ESRI, 2026-08-31
Source: ESRI, 2026-08-31
Employees by NAICS
| Category | Number |
|---|---|
| Total Employees | 57,092 |
| Agr/Forestry/Fish/Hunt | 31 |
| Mining | 33 |
| Utilities | 3 |
| Construction | 1,859 |
| Manufacturing | 804 |
| Wholesale Trade | 2,345 |
| Retail Trade | 6,866 |
| Motor Veh/Parts Dealers | 1,962 |
| Furn & Home Furnish Str | 172 |
| Electronics & Appl Store | 53 |
| Bldg Matl/Garden Equip | 556 |
| Food & Beverage Stores | 980 |
| Health/Pers Care Stores | 428 |
| Gasoline Stations | 274 |
| Clothing/Accessory Store | 245 |
| Sports/Hobby/Book/Music | 751 |
| General Merchandise Str | 1,445 |
| Transportation/Warehouse | 720 |
| Information | 500 |
| Finance & Insurance | 1,098 |
| Cntrl Bank/Crdt Intrmdtn | 501 |
| Sec/Cmdty Cntrct/Oth Inv | 157 |
| Insur/Funds/Trusts/Other | 440 |
| Real Estate/Rent/Leasing | 1,313 |
| Prof/Scientific/Tech Srv | 2,326 |
| Legal Services | 259 |
| Mgmt of Comp/Enterprises | 69 |
| Admin/Support/Waste Mgmt | 594 |
| Educational Services | 2,521 |
| HealthCare/Social Assist | 7,197 |
| Arts/Entertainment/Rec | 1,132 |
| Accommodation/Food Srvcs | 8,416 |
| Accommodation | 2,900 |
| Food Srv/Drinking Places | 5,516 |
| Other Srv excl Pub Admin | 2,749 |
| Auto Repair/Maintenance | 583 |
| Public Administration Emp | 16,506 |
Source: ESRI, 2026-08-31
Educational Attainment (25+)
| New Braunfels, Texas | 2026 |
|---|---|
| <9th Grade | 1,976 |
| Some High School | 2,468 |
| GED | 3,133 |
| Graduated High School | 14,544 |
| Some College/No Degree | 14,523 |
| Associates Degree | 5,583 |
| Bachelor's Degree | 20,779 |
| Graduate Degree | 8,373 |
Source: ESRI, 2026-08-31
Back To TopBusinesses
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Businesses by NAICS
| Category | Number |
|---|---|
| Total Businesses | 4,210 |
| Agr/Forestry/Fish/Hunt Bus | 9 |
| Mining Bus | 7 |
| Utilities Bus | 1 |
| Construction Bus | 324 |
| Manufacturing Bus | 112 |
| Wholesale Trade Bus | 97 |
| Retail Trade Bus | 583 |
| Motor Veh/Parts Dealers Bus | 105 |
| Furn & Home Furnish Str Bus | 31 |
| Electronics & Appl Store Bus | 11 |
| Bldg Matl/Garden Equip Bus | 39 |
| Food & Beverage Stores Bus | 91 |
| Health/Pers Care Stores Bus | 66 |
| Gasoline Stations Bus | 28 |
| Clothing/Accessory Store Bus | 46 |
| Sports/Hobby/Book/Music Bus | 108 |
| General Merchandise Str Bus | 58 |
| Transportation/Warehouse Bus | 71 |
| Information Bus | 57 |
| Finance & Insurance Bus | 227 |
| Cntrl Bank/Crdt Intrmdtn Bus | 94 |
| Sec/Cmdty Cntrct/Oth Inv Bus | 47 |
| Insur/Funds/Trusts/Other Bus | 86 |
| Real Estate/Rent/Leasing Bus | 247 |
| Prof/Scientific/Tech Srv Bus | 327 |
| Legal Services Bus | 70 |
| Mgmt of Comp/Enterprises Bus | 16 |
| Admin/Support/Waste Mgmt Bus | 147 |
| Educational Services Bus | 94 |
| HealthCare/Social Assist Bus | 535 |
| Arts/Entertainment/Rec Bus | 103 |
| Accommodation/Food Srvcs Bus | 420 |
| Accommodation Bus | 72 |
| Food Srv/Drinking Places Bus | 348 |
| Other Srv excl Pub Admin Bus | 492 |
| Auto Repair/Maintenance Bus | 87 |
| Public Administration Bus | 80 |
Source: ESRI, 2026-08-31
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