New Braunfels, Texas

New Braunfels, Texas Main Photo

New Braunfels is in the heart of the Austin-San Antonio Corridor strategically located directly on Interstate 35 and minutes from Interstate 10.  The workforce within commuting distance is over 450,000.  Over $400 million of new commercial investments have been made in the last six years.  The New Braunfels community boasts a diverse base of businesses including distribution, manufacturing, data centers, health-care related, and aviation industry. Located on the Comal and Guadalupe Rivers tourism in New Braunfels boasts an economic impact of $469 million and employs over 5,000 direct workers.  Over one million visitors come to the home of the number one waterpark in the country, Schlitterbahn each year.

New Braunfels Economic Development Corporation
Michele Boggs
830.608.2811
Boggs@innewbraunfels.com

Learn More About New Braunfels, Texas

Population

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Population

Population2000201020252030
New Braunfels, Texas38,19357,693102,175122,933

Source: ESRI, 2025-08-25

Population by Age

Population2025
0-46,169
5-96,653
10-146,584
15-196,391
20-246,426
25-297,121
30-347,626
35-397,518
40-447,284
45-496,255
50-546,177
55-595,536
60-645,274
65-694,821
70-744,356
75-793,452
80-842,333
85+2,199
18+78,884
Median Age38

Source: ESRI, 2025-08-25

Population by Race

New Braunfels, Texas2025
Total102,175.00
White Alone64.89%
Black Alone3.24%
American Indian Alone0.78%
Asian Alone1.82%
Pacific Islander Alone0.22%
Some Other Race9.33%
Two or More Races19.72%
Hispanic Origin37.41%
Diversity Index75.00

Source: ESRI, 2025-08-25

Growth Rate

New Braunfels, Texas2025 - 2030
Population3.77%
Households4.27%
Families4.42%
Median Household Income2%
Per Capita Income2%

Source: ESRI, 2025-08-25

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Housing

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Households

Population2000201020252030
Households14,14621,26140,58350,014
Housing Units15,51123,38844,98255,031
Owner Occupied Units26,66932,393
Renter Occupied Units13,91417,621
Vacant Units4,3995,017

Source: ESRI, 2025-08-25

Home Value

New Braunfels, Texas20252030
Median Home Value$356,839$411,720
Average Home Value$421,006$508,472
<$50,0001,447925
$50,000 - $99,99941182
$100,000 - $149,999518206
$150,000 - $199,9991,492527
$200,000 - $249,9992,0881,234
$250,000 - $299,9992,6082,344
$300,000 - $399,9998,39310,182
$400,000 - $499,9993,7675,943
$500,000 - $749,9994,0207,389
$1,000,000 +467814

Source: ESRI, 2025-08-25

Housing Year Built

Year RangeHouses Built
2010 or Later13,246
2000-20099,067
1990-19993,579
1980-19893,965
1970-19793,611
1960-19691,539
1950-19591,613
1940-1949855
1939 or Before1,301

Source: ESRI, 2025-08-25

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Income

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Income

New Braunfels, Texas20252030
Median Household$90,709$101,246
Average Household$115,055$125,840
Per Capita$45,733$51,225

Source: ESRI, 2025-08-25

Household Income

New Braunfels, Texas2025
<$15,0001,520
$15,000 - $24,9992,179
$25,000 - $34,9992,460
$35,000 - $49,9993,979
$50,000 - $74,9996,435
$75,000 - $99,9995,396
$100,000 - $149,9999,389
$150,000 - $199,9994,259
$200,000+4,966

Source: ESRI, 2025-08-25

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Employees

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Commute

CategoryCommuters
Workers 16+50,750
In-County Residents30,608
Out-of-County Residents19,967
Drive Alone37,416
Carpooled4,866
Public Transport52
Work at Home7,298
Motorcycle0
Bicycle299
Walked470
Other349
Less than 5 minutes993
5-9 minutes5,191
10-14 minutes7,820
15-19 minutes6,164
20-24 minutes5,075
25-29 minutes2,742
30-34 minutes4,771
35-39 minutes904
40-44 minutes1,411
45-59 minutes3,926
60-89 minutes3,147
90+ minutes1,308
Average Travel Time27

Source: ESRI, 2025-08-25

Source: ESRI, 2025-08-25

Employees by NAICS

CategoryNumber
Total Employees57,988
Agr/Forestry/Fish/Hunt28
Mining22
Utilities3
Construction1,657
Manufacturing982
Wholesale Trade2,444
  
Retail Trade6,293
Motor Veh/Parts Dealers1,610
Furn & Home Furnish Str212
Electronics & Appl Store83
Bldg Matl/Garden Equip566
Food & Beverage Stores736
Health/Pers Care Stores467
Gasoline Stations157
Clothing/Accessory Store250
Sports/Hobby/Book/Music749
General Merchandise Str1,463
  
Transportation/Warehouse722
Information524
  
Finance & Insurance1,095
Cntrl Bank/Crdt Intrmdtn520
Sec/Cmdty Cntrct/Oth Inv219
Insur/Funds/Trusts/Other356
  
Real Estate/Rent/Leasing1,394
Prof/Scientific/Tech Srv2,526
Legal Services268
Mgmt of Comp/Enterprises72
Admin/Support/Waste Mgmt550
Educational Services2,806
HealthCare/Social Assist8,251
Arts/Entertainment/Rec1,335
  
Accommodation/Food Srvcs8,247
Accommodation2,946
Food Srv/Drinking Places5,301
  
Other Srv excl Pub Admin2,563
Auto Repair/Maintenance568
Public Administration Emp16,457

Source: ESRI, 2025-08-25

Educational Attainment (25+)

New Braunfels, Texas2025
<9th Grade2,150
Some High School2,964
GED2,992
Graduated High School13,921
Some College/No Degree13,315
Associates Degree6,768
Bachelor's Degree19,597
Graduate Degree8,245

Source: ESRI, 2025-08-25

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Businesses

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Businesses by NAICS

CategoryNumber
Total Businesses4,172
Agr/Forestry/Fish/Hunt Bus8
Mining Bus6
Utilities Bus1
Construction Bus318
Manufacturing Bus111
Wholesale Trade Bus99
  
Retail Trade Bus581
Motor Veh/Parts Dealers Bus106
Furn & Home Furnish Str Bus31
Electronics & Appl Store Bus12
Bldg Matl/Garden Equip Bus40
Food & Beverage Stores Bus86
Health/Pers Care Stores Bus67
Gasoline Stations Bus26
Clothing/Accessory Store Bus47
Sports/Hobby/Book/Music Bus108
General Merchandise Str Bus58
  
Transportation/Warehouse Bus74
Information Bus56
  
Finance & Insurance Bus222
Cntrl Bank/Crdt Intrmdtn Bus95
Sec/Cmdty Cntrct/Oth Inv Bus48
Insur/Funds/Trusts/Other Bus79
  
Real Estate/Rent/Leasing Bus245
Prof/Scientific/Tech Srv Bus321
Legal Services Bus74
Mgmt of Comp/Enterprises Bus16
Admin/Support/Waste Mgmt Bus137
Educational Services Bus97
HealthCare/Social Assist Bus546
Arts/Entertainment/Rec Bus106
  
Accommodation/Food Srvcs Bus407
Accommodation Bus72
Food Srv/Drinking Places Bus335
  
Other Srv excl Pub Admin Bus491
Auto Repair/Maintenance Bus88
Public Administration Bus80

Source: ESRI, 2025-08-25

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