New Braunfels, Texas

New Braunfels, Texas Main Photo

New Braunfels is in the heart of the Austin-San Antonio Corridor strategically located directly on Interstate 35 and minutes from Interstate 10.  The workforce within commuting distance is over 450,000.  Over $400 million of new commercial investments have been made in the last six years.  The New Braunfels community boasts a diverse base of businesses including distribution, manufacturing, data centers, health-care related, and aviation industry. Located on the Comal and Guadalupe Rivers tourism in New Braunfels boasts an economic impact of $469 million and employs over 5,000 direct workers.  Over one million visitors come to the home of the number one waterpark in the country, Schlitterbahn each year.

New Braunfels Economic Development Corporation
Chester Jenke
830.608.2811
Chester@innewbraunfels.com

Learn More About New Braunfels, Texas

Population

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Population

Population2000201020242029
New Braunfels, Texas38,19257,693102,134122,954

Source: ESRI, 2024-09-27

Population by Age

Population2024
0-46,323
5-96,654
10-146,737
15-196,470
20-246,769
25-297,020
30-347,765
35-397,522
40-447,103
45-496,190
50-546,199
55-595,520
60-645,285
65-694,724
70-744,201
75-793,312
80-842,155
85+2,185
18+78,487
Median Age37

Source: ESRI, 2024-09-27

Population by Race

New Braunfels, Texas2024
Total102,134.00
White Alone65.32%
Black Alone3.14%
American Indian Alone0.74%
Asian Alone1.74%
Pacific Islander Alone0.21%
Some Other Race9.26%
Two or More Races19.59%
Hispanic Origin36.96%
Diversity Index74.60

Source: ESRI, 2024-09-27

Growth Rate

New Braunfels, Texas2024 - 2029
Population3.78%
Households3.89%
Families3.88%
Median Household Income2%
Per Capita Income3%

Source: ESRI, 2024-09-27

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Housing

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Households

Population2000201020242029
Households14,14721,26139,52147,832
Housing Units15,51323,38843,13051,801
Owner Occupied Units26,26632,465
Renter Occupied Units13,25515,367
Vacant Units3,6093,969

Source: ESRI, 2024-09-27

Home Value

New Braunfels, Texas20242029
Median Home Value$329,972$380,587
Average Home Value$403,294$487,590
<$50,0001,062393
$50,000 - $99,99950071
$100,000 - $149,999562166
$150,000 - $199,9991,070449
$200,000 - $249,9992,6861,776
$250,000 - $299,9994,9175,098
$300,000 - $399,9997,79410,274
$400,000 - $499,9993,2115,531
$500,000 - $749,9992,3794,778
$1,000,000 +359718

Source: ESRI, 2024-09-27

Housing Year Built

Year RangeHouses Built
2010 or Later12,235
2000-20099,030
1990-19993,844
1980-19893,690
1970-19793,538
1960-19691,374
1950-19591,533
1940-1949890
1939 or Before1,470

Source: ESRI, 2024-09-27

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Income

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Income

New Braunfels, Texas20242029
Median Household$85,546$95,295
Average Household$110,239$127,724
Per Capita$42,679$49,706

Source: ESRI, 2024-09-27

Household Income

New Braunfels, Texas2024
<$15,0002,427
$15,000 - $24,9991,598
$25,000 - $34,9992,326
$35,000 - $49,9993,264
$50,000 - $74,9996,671
$75,000 - $99,9996,930
$100,000 - $149,9998,092
$150,000 - $199,9994,284
$200,000+3,929

Source: ESRI, 2024-09-27

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Employees

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Commute

CategoryCommuters
Workers 16+46,517
In-County Residents27,120
Out-of-County Residents19,246
Drive Alone36,139
Carpooled3,973
Public Transport94
Work at Home5,321
Motorcycle0
Bicycle242
Walked424
Other324
Less than 5 minutes820
5-9 minutes4,843
10-14 minutes7,580
15-19 minutes6,112
20-24 minutes4,888
25-29 minutes2,310
30-34 minutes4,536
35-39 minutes1,225
40-44 minutes1,140
45-59 minutes3,784
60-89 minutes2,784
90+ minutes1,174
Average Travel Time27

Source: ESRI, 2024-09-27

Source: ESRI, 2024-09-27

Employees by NAICS

CategoryNumber
Total Employees58,873
Agr/Forestry/Fish/Hunt15
Mining19
Utilities8
Construction1,782
Manufacturing1,303
Wholesale Trade1,372
  
Retail Trade7,278
Motor Veh/Parts Dealers1,674
Furn & Home Furnish Str275
Electronics & Appl Store147
Bldg Matl/Garden Equip581
Food & Beverage Stores1,112
Health/Pers Care Stores493
Gasoline Stations200
Clothing/Accessory Store208
Sports/Hobby/Book/Music835
General Merchandise Str1,753
  
Transportation/Warehouse763
Information567
  
Finance & Insurance1,178
Cntrl Bank/Crdt Intrmdtn579
Sec/Cmdty Cntrct/Oth Inv211
Insur/Funds/Trusts/Other388
  
Real Estate/Rent/Leasing1,451
Prof/Scientific/Tech Srv2,441
Legal Services278
Mgmt of Comp/Enterprises80
Admin/Support/Waste Mgmt746
Educational Services3,437
HealthCare/Social Assist7,228
Arts/Entertainment/Rec2,918
  
Accommodation/Food Srvcs6,786
Accommodation1,346
Food Srv/Drinking Places5,440
  
Other Srv excl Pub Admin2,731
Auto Repair/Maintenance561
Public Administration Emp16,555

Source: ESRI, 2024-09-27

Educational Attainment (25+)

New Braunfels, Texas2024
<9th Grade1,896
Some High School3,043
GED3,074
Graduated High School13,944
Some College/No Degree13,321
Associates Degree6,070
Bachelor's Degree19,298
Graduate Degree8,535

Source: ESRI, 2024-09-27

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Businesses

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Businesses by NAICS

CategoryNumber
Total Businesses4,107
Agr/Forestry/Fish/Hunt Bus7
Mining Bus5
Utilities Bus1
Construction Bus290
Manufacturing Bus112
Wholesale Trade Bus90
  
Retail Trade Bus559
Motor Veh/Parts Dealers Bus89
Furn & Home Furnish Str Bus31
Electronics & Appl Store Bus12
Bldg Matl/Garden Equip Bus44
Food & Beverage Stores Bus86
Health/Pers Care Stores Bus67
Gasoline Stations Bus19
Clothing/Accessory Store Bus46
Sports/Hobby/Book/Music Bus107
General Merchandise Str Bus58
  
Transportation/Warehouse Bus72
Information Bus55
  
Finance & Insurance Bus231
Cntrl Bank/Crdt Intrmdtn Bus99
Sec/Cmdty Cntrct/Oth Inv Bus51
Insur/Funds/Trusts/Other Bus81
  
Real Estate/Rent/Leasing Bus228
Prof/Scientific/Tech Srv Bus306
Legal Services Bus77
Mgmt of Comp/Enterprises Bus15
Admin/Support/Waste Mgmt Bus123
Educational Services Bus97
HealthCare/Social Assist Bus521
Arts/Entertainment/Rec Bus105
  
Accommodation/Food Srvcs Bus396
Accommodation Bus73
Food Srv/Drinking Places Bus323
  
Other Srv excl Pub Admin Bus476
Auto Repair/Maintenance Bus80
Public Administration Bus85

Source: ESRI, 2024-09-27

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