New Braunfels, Texas

New Braunfels, Texas Main Photo

New Braunfels is in the heart of the Austin-San Antonio Corridor strategically located directly on Interstate 35 and minutes from Interstate 10.  The workforce within commuting distance is over 450,000.  Over $400 million of new commercial investments have been made in the last six years.  The New Braunfels community boasts a diverse base of businesses including distribution, manufacturing, data centers, health-care related, and aviation industry. Located on the Comal and Guadalupe Rivers tourism in New Braunfels boasts an economic impact of $469 million and employs over 5,000 direct workers.  Over one million visitors come to the home of the number one waterpark in the country, Schlitterbahn each year.

New Braunfels Economic Development Corporation
Chester Jenke
830.608.2811
Chester@innewbraunfels.com

Learn More About New Braunfels, Texas

Population

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Population

Population2000201020232028
New Braunfels, Texas41,03759,139100,749116,038

Source: ESRI, 2023-10-17

Population by Age

Population2023
0-46,670
5-97,123
10-147,101
15-196,358
20-245,722
25-296,459
30-347,167
35-397,534
40-446,920
45-496,071
50-545,847
55-595,728
60-645,593
65-695,148
70-744,432
75-793,051
80-841,908
85+1,917
18+75,905
Median Age38

Source: ESRI, 2023-10-17

Population by Race

New Braunfels, Texas2023
Total100,749.00
White Alone67.1%
Black Alone2.87%
American Indian Alone0.82%
Asian Alone1.53%
Pacific Islander Alone0.2%
Some Other Race8.84%
Two or More Races18.65%
Hispanic Origin35.45%
Diversity Index73.20

Source: ESRI, 2023-10-17

Growth Rate

New Braunfels, Texas2023 - 2028
Population2.87%
Households2.87%
Families3.21%
Median Household Income2%
Per Capita Income3%

Source: ESRI, 2023-10-17

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Housing

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Households

Population2000201020232028
Households15,04921,75338,33744,169
Housing Units16,45623,91242,14148,440
Owner Occupied Units26,25230,297
Renter Occupied Units12,08513,872
Vacant Units3,8044,271

Source: ESRI, 2023-10-17

Home Value

New Braunfels, Texas20232028
Median Home Value$282,243$324,035
Average Home Value$336,526$386,875
<$50,0001,027415
$50,000 - $99,9991,114362
$100,000 - $149,9991,403569
$150,000 - $199,9991,6941,054
$200,000 - $249,9995,0014,920
$250,000 - $299,9994,4775,636
$300,000 - $399,9996,2929,122
$400,000 - $499,9991,8762,971
$500,000 - $749,9992,1733,607
$1,000,000 +449589

Source: ESRI, 2023-10-17

Housing Year Built

Year RangeHouses Built
2010 or Later10,496
2000-20098,321
1990-19994,222
1980-19894,611
1970-19793,354
1960-19691,496
1950-19591,430
1940-1949757
1939 or Before1,508

Source: ESRI, 2023-10-17

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Income

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Income

New Braunfels, Texas20232028
Median Household$81,675$89,253
Average Household$109,187$123,852
Per Capita$41,570$47,163

Source: ESRI, 2023-10-17

Household Income

New Braunfels, Texas2023
<$15,0001,971
$15,000 - $24,9991,837
$25,000 - $34,9992,649
$35,000 - $49,9993,800
$50,000 - $74,9996,635
$75,000 - $99,9996,760
$100,000 - $149,9997,552
$150,000 - $199,9993,629
$200,000+3,504

Source: ESRI, 2023-10-17

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Employees

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Commute

CategoryCommuters
Workers 16+43,030
In-County Residents24,509
Out-of-County Residents18,314
Drive Alone34,189
Carpooled3,668
Public Transport83
Work at Home3,972
Motorcycle51
Bicycle220
Walked473
Other374
Less than 5 minutes764
5-9 minutes4,408
10-14 minutes7,601
15-19 minutes6,307
20-24 minutes5,483
25-29 minutes2,059
30-34 minutes3,938
35-39 minutes915
40-44 minutes1,073
45-59 minutes3,168
60-89 minutes2,362
90+ minutes980
Average Travel Time0

Source: ESRI, 2023-10-17

Source: ESRI, 2023-10-17

Employees by NAICS

CategoryNumber
Total Employees55,298
Agr/Forestry/Fish/Hunt19
Mining19
Utilities0
Construction1,641
Manufacturing1,224
Wholesale Trade1,237
  
Retail Trade6,685
Motor Veh/Parts Dealers1,494
Furn & Home Furnish Str247
Electronics & Appl Store170
Bldg Matl/Garden Equip570
Food & Beverage Stores971
Health/Pers Care Stores473
Gasoline Stations99
Clothing/Accessory Store210
Sports/Hobby/Book/Music831
General Merchandise Str1,620
  
Transportation/Warehouse694
Information585
  
Finance & Insurance1,012
Cntrl Bank/Crdt Intrmdtn476
Sec/Cmdty Cntrct/Oth Inv202
Insur/Funds/Trusts/Other334
  
Real Estate/Rent/Leasing1,341
Prof/Scientific/Tech Srv2,187
Legal Services252
Mgmt of Comp/Enterprises82
Admin/Support/Waste Mgmt660
Educational Services3,051
HealthCare/Social Assist6,797
Arts/Entertainment/Rec2,907
  
Accommodation/Food Srvcs6,050
Accommodation866
Food Srv/Drinking Places5,184
  
Other Srv excl Pub Admin2,222
Auto Repair/Maintenance546
Public Administration Emp16,609

Source: ESRI, 2023-10-17

Educational Attainment (25+)

New Braunfels, Texas2023
<9th Grade2,246
Some High School2,837
GED2,911
Graduated High School15,453
Some College/No Degree13,096
Associates Degree4,629
Bachelor's Degree18,642
Graduate Degree7,961

Source: ESRI, 2023-10-17

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Businesses

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Businesses by NAICS

CategoryNumber
Total Businesses3,834
Agr/Forestry/Fish/Hunt Bus8
Mining Bus5
Utilities Bus0
Construction Bus273
Manufacturing Bus110
Wholesale Trade Bus86
  
Retail Trade Bus549
Motor Veh/Parts Dealers Bus90
Furn & Home Furnish Str Bus27
Electronics & Appl Store Bus14
Bldg Matl/Garden Equip Bus42
Food & Beverage Stores Bus79
Health/Pers Care Stores Bus66
Gasoline Stations Bus13
Clothing/Accessory Store Bus48
Sports/Hobby/Book/Music Bus109
General Merchandise Str Bus61
  
Transportation/Warehouse Bus59
Information Bus58
  
Finance & Insurance Bus205
Cntrl Bank/Crdt Intrmdtn Bus83
Sec/Cmdty Cntrct/Oth Inv Bus51
Insur/Funds/Trusts/Other Bus71
  
Real Estate/Rent/Leasing Bus219
Prof/Scientific/Tech Srv Bus270
Legal Services Bus72
Mgmt of Comp/Enterprises Bus15
Admin/Support/Waste Mgmt Bus122
Educational Services Bus89
HealthCare/Social Assist Bus430
Arts/Entertainment/Rec Bus101
  
Accommodation/Food Srvcs Bus377
Accommodation Bus71
Food Srv/Drinking Places Bus306
  
Other Srv excl Pub Admin Bus398
Auto Repair/Maintenance Bus81
Public Administration Bus83

Source: ESRI, 2023-10-17

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