New Braunfels, Texas

New Braunfels, Texas Main Photo

New Braunfels is in the heart of the Austin-San Antonio Corridor strategically located directly on Interstate 35 and minutes from Interstate 10.  The workforce within commuting distance is over 450,000.  Over $400 million of new commercial investments have been made in the last six years.  The New Braunfels community boasts a diverse base of businesses including distribution, manufacturing, data centers, health-care related, and aviation industry. Located on the Comal and Guadalupe Rivers tourism in New Braunfels boasts an economic impact of $469 million and employs over 5,000 direct workers.  Over one million visitors come to the home of the number one waterpark in the country, Schlitterbahn each year.

New Braunfels Economic Development Corporation
Michele Boggs
830.608.2811
Boggs@innewbraunfels.com

Learn More About New Braunfels, Texas

Population

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Population

Population 2000 2010 2025 2030
New Braunfels, Texas 38,193 57,693 102,175 122,933

Source: ESRI, 2025-08-25

Population by Age

Population 2025
0-4 6,169
5-9 6,653
10-14 6,584
15-19 6,391
20-24 6,426
25-29 7,121
30-34 7,626
35-39 7,518
40-44 7,284
45-49 6,255
50-54 6,177
55-59 5,536
60-64 5,274
65-69 4,821
70-74 4,356
75-79 3,452
80-84 2,333
85+ 2,199
18+ 78,884
Median Age 38

Source: ESRI, 2025-08-25

Population by Race

New Braunfels, Texas 2025
Total 102,175.00
White Alone 64.89%
Black Alone 3.24%
American Indian Alone 0.78%
Asian Alone 1.82%
Pacific Islander Alone 0.22%
Some Other Race 9.33%
Two or More Races 19.72%
Hispanic Origin 37.41%
Diversity Index 75.00

Source: ESRI, 2025-08-25

Growth Rate

New Braunfels, Texas 2025 - 2030
Population 3.77%
Households 4.27%
Families 4.42%
Median Household Income 2%
Per Capita Income 2%

Source: ESRI, 2025-08-25

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Housing

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Households

Population 2000 2010 2025 2030
Households 14,146 21,261 40,583 50,014
Housing Units 15,511 23,388 44,982 55,031
Owner Occupied Units 26,669 32,393
Renter Occupied Units 13,914 17,621
Vacant Units 4,399 5,017

Source: ESRI, 2025-08-25

Home Value

New Braunfels, Texas 2025 2030
Median Home Value $356,839 $411,720
Average Home Value $421,006 $508,472
<$50,000 1,447 925
$50,000 - $99,999 411 82
$100,000 - $149,999 518 206
$150,000 - $199,999 1,492 527
$200,000 - $249,999 2,088 1,234
$250,000 - $299,999 2,608 2,344
$300,000 - $399,999 8,393 10,182
$400,000 - $499,999 3,767 5,943
$500,000 - $749,999 4,020 7,389
$1,000,000 + 467 814

Source: ESRI, 2025-08-25

Housing Year Built

Year Range Houses Built
2010 or Later 13,246
2000-2009 9,067
1990-1999 3,579
1980-1989 3,965
1970-1979 3,611
1960-1969 1,539
1950-1959 1,613
1940-1949 855
1939 or Before 1,301

Source: ESRI, 2025-08-25

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Income

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Income

New Braunfels, Texas 2025 2030
Median Household $90,709 $101,246
Average Household $115,055 $125,840
Per Capita $45,733 $51,225

Source: ESRI, 2025-08-25

Household Income

New Braunfels, Texas 2025
<$15,000 1,520
$15,000 - $24,999 2,179
$25,000 - $34,999 2,460
$35,000 - $49,999 3,979
$50,000 - $74,999 6,435
$75,000 - $99,999 5,396
$100,000 - $149,999 9,389
$150,000 - $199,999 4,259
$200,000+ 4,966

Source: ESRI, 2025-08-25

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Employees

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Commute

Category Commuters
Workers 16+ 50,750
In-County Residents 30,608
Out-of-County Residents 19,967
Drive Alone 37,416
Carpooled 4,866
Public Transport 52
Work at Home 7,298
Motorcycle 0
Bicycle 299
Walked 470
Other 349
Less than 5 minutes 993
5-9 minutes 5,191
10-14 minutes 7,820
15-19 minutes 6,164
20-24 minutes 5,075
25-29 minutes 2,742
30-34 minutes 4,771
35-39 minutes 904
40-44 minutes 1,411
45-59 minutes 3,926
60-89 minutes 3,147
90+ minutes 1,308
Average Travel Time 27

Source: ESRI, 2025-08-25

Source: ESRI, 2025-08-25

Employees by NAICS

Category Number
Total Employees 57,988
Agr/Forestry/Fish/Hunt 28
Mining 22
Utilities 3
Construction 1,657
Manufacturing 982
Wholesale Trade 2,444
   
Retail Trade 6,293
Motor Veh/Parts Dealers 1,610
Furn & Home Furnish Str 212
Electronics & Appl Store 83
Bldg Matl/Garden Equip 566
Food & Beverage Stores 736
Health/Pers Care Stores 467
Gasoline Stations 157
Clothing/Accessory Store 250
Sports/Hobby/Book/Music 749
General Merchandise Str 1,463
   
Transportation/Warehouse 722
Information 524
   
Finance & Insurance 1,095
Cntrl Bank/Crdt Intrmdtn 520
Sec/Cmdty Cntrct/Oth Inv 219
Insur/Funds/Trusts/Other 356
   
Real Estate/Rent/Leasing 1,394
Prof/Scientific/Tech Srv 2,526
Legal Services 268
Mgmt of Comp/Enterprises 72
Admin/Support/Waste Mgmt 550
Educational Services 2,806
HealthCare/Social Assist 8,251
Arts/Entertainment/Rec 1,335
   
Accommodation/Food Srvcs 8,247
Accommodation 2,946
Food Srv/Drinking Places 5,301
   
Other Srv excl Pub Admin 2,563
Auto Repair/Maintenance 568
Public Administration Emp 16,457

Source: ESRI, 2025-08-25

Educational Attainment (25+)

New Braunfels, Texas 2025
<9th Grade 2,150
Some High School 2,964
GED 2,992
Graduated High School 13,921
Some College/No Degree 13,315
Associates Degree 6,768
Bachelor's Degree 19,597
Graduate Degree 8,245

Source: ESRI, 2025-08-25

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Businesses

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Businesses by NAICS

Category Number
Total Businesses 4,172
Agr/Forestry/Fish/Hunt Bus 8
Mining Bus 6
Utilities Bus 1
Construction Bus 318
Manufacturing Bus 111
Wholesale Trade Bus 99
   
Retail Trade Bus 581
Motor Veh/Parts Dealers Bus 106
Furn & Home Furnish Str Bus 31
Electronics & Appl Store Bus 12
Bldg Matl/Garden Equip Bus 40
Food & Beverage Stores Bus 86
Health/Pers Care Stores Bus 67
Gasoline Stations Bus 26
Clothing/Accessory Store Bus 47
Sports/Hobby/Book/Music Bus 108
General Merchandise Str Bus 58
   
Transportation/Warehouse Bus 74
Information Bus 56
   
Finance & Insurance Bus 222
Cntrl Bank/Crdt Intrmdtn Bus 95
Sec/Cmdty Cntrct/Oth Inv Bus 48
Insur/Funds/Trusts/Other Bus 79
   
Real Estate/Rent/Leasing Bus 245
Prof/Scientific/Tech Srv Bus 321
Legal Services Bus 74
Mgmt of Comp/Enterprises Bus 16
Admin/Support/Waste Mgmt Bus 137
Educational Services Bus 97
HealthCare/Social Assist Bus 546
Arts/Entertainment/Rec Bus 106
   
Accommodation/Food Srvcs Bus 407
Accommodation Bus 72
Food Srv/Drinking Places Bus 335
   
Other Srv excl Pub Admin Bus 491
Auto Repair/Maintenance Bus 88
Public Administration Bus 80

Source: ESRI, 2025-08-25

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