Total Population
102,175
Population
Growth Rate
3.77%
Median Age
38
Diversity Index
75.000
Source: ESRI, 2025-08-25
New Braunfels, Texas
New Braunfels is in the heart of the Austin-San Antonio Corridor strategically located directly on Interstate 35 and minutes from Interstate 10. The workforce within commuting distance is over 450,000. Over $400 million of new commercial investments have been made in the last six years. The New Braunfels community boasts a diverse base of businesses including distribution, manufacturing, data centers, health-care related, and aviation industry. Located on the Comal and Guadalupe Rivers tourism in New Braunfels boasts an economic impact of $469 million and employs over 5,000 direct workers. Over one million visitors come to the home of the number one waterpark in the country, Schlitterbahn each year.
New Braunfels Economic Development Corporation
Michele Boggs
830.608.2811
Boggs@innewbraunfels.com
Population
Housing & Income
Households
40,583
Total Housing Units
44,982
Owner Occupied
26,669
Renter Occupied
13,914
Vacant
4,399
Median Home Value
$356,839
Average Home Value
$421,006
Income
Growth Rate
Median
Household Income
0.00%
Per Capita Income
2.29%
Income Projection
Median Household
$90,709 $101,246
Average Household
$115,055 $125,840
Per Capita
$45,733 $51,225
Source: ESRI, 2025-08-25
Workforce
Total Businesses
4,172
Total Employed
57,988
Workers 16+
50,750
2025 Public Administration
Businesses
80
Employed
16,457
2025 HealthCare / Social Assistance
Businesses
546
Employed
8,251
2025 Accommodation / Food Service
Businesses
407
Employed
8,247
2025 Retail Trade Businesses
Businesses
581
Employed
6,293
2025 Food Service / Drinking Est.
Businesses
335
Employed
5,301
2025 Accommodation Businesses
Businesses
72
Employed
2,946
Some
High School
2,964
Graduated
High School
13,921
Associates
Degree
6,768
Bachelor's
Degree
19,597
Graduate
Degree
8,245
Average Commute Time
27 min.
Resident Commuters
30,608
Non-Resident Commuters
19,967
Drive Alone
37,416
Carpooled
4,866
Public
52
Work At Home
7,298
Source: ESRI, 2025-08-25
