The Secret To Retail Success Post Coronavirus? Adopting A Consumer-Centric Approach

Fashion retail was facing unprecedented upheaval long before any of us had even heard of coronavirus or could imagine a situation where all stores would be forced to close and the world would be in global lockdown. This pre-coronavirus need for change was being driven by shrinking margins and an increase in nimble new entrants to the market who were growing their market share at a rapid pace, striping away sales from large incumbent brands and retailers. 

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