Customer service is competitive advantage
Wednesday, May 22, 2019
At the University of Houston-Victoria Small Business Development Center, we tell our clients that it is so important to find a competitive advantage for their business. The competitive advantage is something that sets a business apart from the competition.
We ask clients, “What sets you apart from your competition?” When many business owners are asked what is unique about their business to create a real competitive advantage, the business owner often has a hard time identifying the uniqueness of their business.