Customer service is competitive advantage

Wednesday, May 22, 2019

At the University of Houston-Victoria Small Business Development Center, we tell our clients that it is so important to find a competitive advantage for their business. The competitive advantage is something that sets a business apart from the competition.

We ask clients, “What sets you apart from your competition?” When many business owners are asked what is unique about their business to create a real competitive advantage, the business owner often has a hard time identifying the uniqueness of their business.

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